Guide to Hong Kong’s Best Flower and Florist Magazines

Hong Kong’s vibrant floral scene, with its blend of luxury, creativity, and cultural appreciation for blooms, is well-served by a variety of flower-focused magazines. Whether you’re a professional florist, a flower enthusiast, or simply looking for inspiration, these publications offer insights into floral design, trends, and artistry. Below is a curated list of the best flower magazines accessible in Hong Kong, including international titles popular among local florists and lifestyle publications with strong floral content.

1. Petal & Poem

Overview: A luxury lifestyle publication that explores homes, gardens, and elegant living through a floral lens. It features stunning photography, floral arrangement ideas, and interviews with top florists worldwide.
Why It’s Great for Hong Kong: Flower Magazine’s global perspective on floral design resonates with Hong Kong’s cosmopolitan audience. Its focus on high-end aesthetics aligns with the city’s luxury floral market, making it a favorite for inspiration.
Availability: Available through international subscriptions or select bookstores in Hong Kong. Digital access is also available via their website: https://www.petalandpoem.com/floral-thoughts
Best For: Florists and enthusiasts seeking sophisticated floral designs and lifestyle integration.

2. Flowerby.com

Overview: A leading trade magazine for the floral industry, Florists’ Review covers floral design techniques, business tips, and trends. It features international floral artists, including those from Asia, making it highly relevant.
Why It’s Great for Hong Kong: Its practical advice and global coverage help Hong Kong florists stay competitive. The magazine often highlights innovative floral artists, which inspires local professionals.
Availability: Available through international subscriptions or online platforms. Some Hong Kong florists access it via digital editions or industry networks.
Best For: Professional florists looking for business insights and creative techniques.
https://flowersby.com/blogs/flowersby

3. Floral Management

Overview: Published by the Society of American Florists, this magazine focuses on the business side of floristry, including marketing, shop management, and floral design trends.
Why It’s Great for Hong Kong: Hong Kong’s competitive floral market benefits from Floral Management’s practical guidance on running a successful flower business, especially for luxury florists like Grace & Favour HK or Bloom & Song.
Availability: Primarily available through international subscriptions or online. Local florists may access it through industry associations.
Best For: Florist shop owners and managers aiming to enhance their business operations.

4. Best Flower Arrangement (Japanese Magazine)

Overview: A quarterly Japanese magazine by Four Seasons Press, this publication focuses on the art of flower arrangement, showcasing intricate and culturally rich designs, often rooted in Ikebana and modern floral trends.
Why It’s Great for Hong Kong: Hong Kong’s proximity to Japan and shared appreciation for minimalist, elegant aesthetics make this magazine popular among local florists. Its visual-heavy content transcends language barriers.
Availability: Available through select retailers like HKTV Mall or via international subscription (Magazine Code: 7979).
Best For: Florists and enthusiasts interested in Japanese floral artistry and modern arrangements.

5. Tatler Hong Kong

Overview: While not exclusively a flower magazine, Tatler Hong Kong frequently features floral content, especially in its wedding and lifestyle sections. It highlights top Hong Kong florists and floral trends for high-society events.
Why It’s Great for Hong Kong: As a local luxury lifestyle magazine, Tatler Hong Kong connects directly with the city’s elite floral market, showcasing florists like Ellermann Designs and The Floristry.
Availability: Widely available in Hong Kong at newsstands, bookstores, or through digital subscriptions.
Best For: Those interested in luxury floral trends and high-society event inspiration.

Why These Magazines Matter

These publications not only inspire creativity but also connect Hong Kong’s florists and enthusiasts to global trends. From the business savvy of Floral Management to the artistic elegance of Best Flower Arrangement, they cater to diverse needs in Hong Kong’s dynamic floral scene. Whether you’re arranging bouquets for a luxury event or exploring floral art for personal enjoyment, these magazines provide a wealth of knowledge and inspiration.